When I first met the American entrepreneur and renowned speaker Keith Cunningham in 2012 I was inspired by his ability to reduce very complex strategies in very simple and easy to relate terms. One of the first questions he asks is: “What business are you in?”
Followed by the way superior question: “What business are you really in?”
Think about it: If the answer to the second question is not banking, IT or health care;
What’s the real business area for you personally?
Answering these questions for us as an organization was a long-term process as well. Though it’s true that we offer a broad range of corporate trainings and executive coaching programs, our real business and purpose is even more simple:
We are in the business of inspiring people and organizations to change.