When I first met the American entrepreneur and renowned speaker Keith Cunningham in 2012 I was inspired by his ability to reduce very complex strategies in very simple and easy to relate terms. One of the first questions he asks is: “What business are you in?”

Followed by the way superior question: “What business are you really in?”

Think about it: If the answer to the second question is not banking, IT or health care;

What’s the real business area for you personally?

Answering these questions for us as an organization was a long-term process as well. Though it’s true that we offer a broad range of corporate trainings and executive coaching programs, our real business and purpose is even more simple:

We are in the business of inspiring people and organizations to change.

We believe that those who successfully navigate through our current VUCA-world and even more so in the future will require a different mindset, different leadership skills and different perspectives on change.

We believe that it’s time to upgrade our individual and organizational operating systems to make better sense of the world we currently live in.

We believe that in order to connect the dots in a meaningful way we need to ask better questions: What business are we really in? What is the real purpose of our work? What are you pursuing passionately?